Beach Bag Book – Labor Day Edition

I found this book in Eason’s in Dublin last August and didn’t buy it at the time, along with 2 other books because…

  1. I had enough reading material with me for my vacation
  2. It’s a nice fat book and didn’t want to lug it home!

I did take a picture of the cover for reference for later and put it on my Amazon wish list because of course….when I got back to the states, it hadn’t been published here yet.

Fast forward 10 months, and I’m strolling through Costco one nite and there lo and behold is the big fat book…

I immediately throw it in the carriage and think to myself, that will be perfect beach reading! Because you can’t read on an Ipad on the beach!

Well, it was perfect beach (and beyond) reading!

Great story around a family who have built a cosmetics dynasty on one product, “The Creme”. Launched in the Coronation year of 1952, the firm is trying to reinvent itself in time for it’s 60th jubilee and is looking at declining sales and a complete disregard by the matriarch to keep up with current shopping and cosmetic trends. Enter the turnaround business expert with a neglected family, a husband just trying to find his own way, and a battle royal to be fought with the matriarch. She befriends some and of course, figures out the fix just in the nick of time, even though the venture capitalists shut off the funds.

Compelling back stories, elegant descriptions of London and Paris in the 50’s and 60’s and a great family stories work in it’s favor, though some characters are a little less believable.

Definately worth it for the long holiday weekend coming up, particularly good for poolside reading!


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